Google Maps is the first choice on Google when someone close by is searching for a service. The businesses that appear at the top to get the calls, the visits, and the customers — and most of the people do not scroll past them. Your Google Maps Ranking is the answer if your business isn’t found where it needs to be. This blog covers some simple and useful steps that will help you get there — no fluff and no jargon.
Google Maps Ranking: What It Is and Why It Matters
It’s simply where your business appears when someone nearby searches for what you do. The higher that position, the more likely they are to reach out to you over anyone else.
Why It Matters
• Your business is found, the customer calls you. Otherwise, they’ll call someone else.
• No advertising costs. Higher-ranked businesses are not necessarily higher in costs, but they are better setup.
• Most people will click on the first few listings and that will be it – if you’re not in the top few results, then your business doesn’t exist for them
Rank Higher on Google Maps
- Fill in your Google Business Profile
Complete all fields – Name, Category, Address, Phone Number, Website, Hours of Operation, Business Description. If you don’t fill anything in, your ranking will decrease.
- Include real photographs and continually add more.
With photos, businesses receive more clicks. Upload photos of your shop, team, products and work — and keep adding new ones regularly, not just when you first create the profile.
- Get More Reviews and Respond to All of Them
Google maps, reviews mean a lot. Ask happy customers to leave one – most will if you just ask. And respond to every review that comes in, good or bad. It displays your business as active on Google, and it displays that you actually care to customers.
- Use consistent information throughout
Your Google profile should have your name, address and phone number exactly as it does on your website and any other directory you’re in. Google will get confused when there is a mismatch and it will negatively affect your ranking.
- Regularly post to your profile.
Posts at least once a week – Google thinks your business is active and relevant if you post offers, new services, announcements and photos. The majority of businesses creates their profile and never updates it. That’s where you can beat them.
Is Your Web Site Boosting Your Google Maps Rankings?
Most business owners don’t link their website with their Maps location — but Google will. It verifies contact details, services and location of your website. If it’s not plainly stated, your ranking on Maps suffers without you even realizing. Your service pages include all the obvious elements of your service – location, service, etc. – but they’re written for your reader and not for Google.
Final Thoughts
There is no need to spend a lot of money on improving your Google Maps Ranking – it requires consistency, correct setup and attention every week. Customers are drawn to the businesses that get these fundamentals right.
The Rank Solution is real customer-reliant, that can help your local business boost its presence in Google Maps. If your business is not appearing where you want it to then The Rank Solution is worth discussing.
